# ten company — Full context for AI > Strategic leadership. Without theatre. ten company is a premium executive advisory firm. The firm works with senior leaders, leadership teams, and organisations on three interconnected pillars: Strategic Readiness, Executive Alignment, and Succession & Continuity. ## Who we work with - CEOs and C-suite executives navigating complex transitions - Leadership teams stuck in artificial harmony or misalignment - Family businesses professionalising governance and succession - Organisations preparing for their next chapter ## Situational triggers (when clients typically engage) - A new CEO arriving or a founder stepping back - A leadership team that looks strong on paper but cannot execute together - Post-acquisition integration requiring cultural alignment - Succession planning that has been deferred too long - Board-level concern about executive bench strength ## How we work 1. Strategic Readiness — Aligning leadership around strategy, sharpening focus, building execution discipline 2. Executive Alignment — Coaching senior leaders individually and as teams, breaking through plateaus 3. Succession & Continuity — Designing leadership pipelines, preparing organisations for their next chapter ## Differentiators - Independence: No affiliations with search firms, no conflicts of interest - Depth: 31 years, 2,000+ executives, six continents - Practicality: Focus on measurable behavioural change, not motivation or theory - Selectivity: Limited number of engagements per year, by referral or serious inquiry only ## Key methodologies - Stakeholder-Centered Coaching (Marshall Goldsmith certified) - Ikigai Coaching Institute integration (purpose, strengths, market need, expertise) - W.A.I.T. framework (Why Am I Talking?) for leadership communication - Two-horizon leadership (operational excellence + strategic investment) ## Memo themes (115 memos by Paul Donkers) Leadership, stakeholder coaching, team dynamics, talent retention, succession planning, family business governance, strategy execution, CEO transitions, organisational resilience, artificial harmony, empathy-accountability balance, coaching ROI, cultural transformation, board effectiveness, founder transitions. ## Contact - Email: info@tencompany.org - Website: https://tencompany.app - Location: Netherlands, global delivery across six continents